Creative direction and cooking,
seen through the same lens.

Art Director
Curious by nature, precise by habit. I'm an Art Director at an advertising agency in Milan, with Sicilian roots from Ragusa and a suitcase that's rarely fully unpacked.
My job isn't to cook, but to build coherent, unmistakable visual identities. Outside the agency? You'll usually find me painting or cooking up a storm in the kitchen.
Food content for brands,
restaurant partnerships, and food events.
Creative direction on menus,
visual identity, social strategy.
Live food experiences and collaborations
for hospitality events.
Plated with care, cooked for pure pleasure.
A collection of recipes where flavor always comes first.
From quick clips to full-length recipes. A behind the scenes look at how each dish comes to life, step by step.
Watch nowDay to day, I concept for leading brands across the European market, directing and shaping mostly digital-first campaigns.
Clients over the years















Material experimentation beyond the kitchen.
Color, depth, and tactile surfaces on canvas.




PR & gifts — Via Bernina 34, 20159, Milano